Keyword research is the process of identifying the words and phrases that potential customers use to search for products, services, or information online. It is a foundational aspect of SEO success because it helps you understand what your target audience is searching for, allowing you to optimize your website’s content accordingly. By choosing the right keywords, you can improve your search engine rankings, drive more relevant traffic to your website, and ultimately boost conversions. This post explains the importance of keyword research and how it impacts your overall SEO strategy.
